When we listen closely to people who are reluctant to provide 360-degree feedback, their comments may hold the seeds of a solution.
The statement above came from a worker who regretted his refusal to participate:
“I’m opting out of this 360 with great reluctance. But let me say that, when I had the pleasure of working with him, it was a great experience. He is really, really committed to the company and its clients; and after writing this, I am thinking, ah hell, I should have given him a full 360!”
Those who don’t participate can show us how to avoid the most common mistakes in preparing participants. In this case, the organizers didn’t communicate the value of insights from ordinary people like himself.
Anxiety About Anonymity
Other responders don’t see the benefits of anonymous feedback. “I prefer communication and feedback, as opposed to evaluating others on paper,” said one.
Most of us agree. We believe in honest face-to-face communication. But we are not so brave about providing it, especially when it might exact a career penalty.
That’s why, in the run-up to a 360, it’s important to remind people of the value of providing confidential feedback.
Wrong Choice Of Participants
“This person is very quiet and reserved. Our jobs do not bring us together often. I have not spoken over 50 words to her.”
Sometimes the organizers select responders carelessly. That’s frustrating for them, and it degrades respect for the process.
Other times, the wrong people are selected to be assessed: “She is leaving the company on Monday. So there is no reason to complete her review.”
Unwillingness To Assess Oneself
“Do I really need to review myself?” asked a participant. “It doesn’t make much sense. “
Organizers had failed to communicate that a self-assessment would provide her with valuable information: how her self-image compares with the perceptions of others.
Good Preparation Is Key
As these comments show, it’s not so difficult to make 360s more friendly.
The key to success is to commit generous resources to the preparation of participants. And to listen especially to those who were not convinced by even your best efforts.
