Building Your Questionnaire

Building your questionnaire involves defining the questions, structure, and format used to collect feedback in your project.

A well-designed questionnaire ensures that the feedback you collect is clear, relevant, and actionable.

Where to Start

To begin building your questionnaire:

1. Go to the Questionnaire section within your project
2. Start with either:
   • Creating questions from scratch (go to Edit Questionnaire)
   • Importing an existing questionnaire from the Library or previous project (go to Import Questionnaire)

You can refine and adjust your questionnaire as you go.

Key Steps in Building a Questionnaire from Scratch

Define What You Want to Measure

Start by identifying the areas/competencies you want feedback on, such as:

• Leadership skills
• Communication
• Teamwork
• Role-specific competencies

Clear focus helps ensure your questionnaire is meaningful.

Create Numeric Questions for Each Competency

For each area/competency add numeric questions that reflect the areas you want to measure.

Numeric questions should be short statements that:

• Are clear and easy to understand
• Focus on observable behaviours
• Are relevant to the subject’s role

Define Rating Scale

Choose how responses will be measured.

Examples include:

• Numeric scales (e.g., 1–5, 1–7, or 1–10)
• Agreement scales (e.g., Strongly Disagree to Strongly Agree)
• Frequency scales (e.g., Rarely to Always)

The selected scale should align with your numeric questions. Consistent scales help ensure reliable and comparable results.

Add Narrative Comments

Include open-ended questions to capture written feedback. Typically, an open-ended question is included for each section, as well as at the end of the questionnaire.

These provide:

• Context behind scores
• Specific examples
• Additional insights

Reviewing Your Questionnaire

Before launching your project, take time to review:

• Question clarity and wording
• Structure and organization
• Consistency of rating scale
• Overall length of the questionnaire

Previewing the questionnaire helps ensure a smooth experience for responders.

Tips for Building an Effective Questionnaire

• Keep the questionnaire focused and concise
• Avoid overly complex, ambiguous, or duplicate questions
• Ensure questions are relevant to all responders
• Balance numeric rating questions with narrative comment opportunities
• Test the questionnaire before launching
• Keep the questionnaire reasonably short (ideally no more than 50 questions) to help reduce responder fatigue